All this talk about notifications had me poking around and I just
learned about using ${URI_REF} instead of ${URI}. It's magical.

• ${URI_REF} creates a link to the current record using the records
  display value. So it's essentially... the same as;

  var url = 'https://' + gs.getProperty('instance_name') + '.service-now.com/';
  url += current.getLink();
  template.print('<a href="' + url + '">' + current.getDisplayValue() + '</a>');

• ${URI} creates a link to the current record using the text "Link".