--- original_url: "https://jace.pro/blog/10-elements-of-a-great-landing-page/" format: markdown ai_optimized: true --- 10 Elements of a great landing page- # 10 Elements of a great landing page September 21, 2024 [thoughts](/tags/thoughts/) Enable AI AnimationRob Walling is someone I often enjoy listening to and reading content he’s a part of. He spoke about this piece I keep coming back to about [10 elements of effective saas landing pages](https://www.startupsfortherestofus.com/episodes/episode-256-the-10-elements-of-highly-effective-saas-landing-pages) I think you could apply this to a lot of things and I do. I however have trouble finding this so I’m going to share the quick list here. Design the landing page for first time visitors. Give them One thing to do. - Have a great headline! Make a promise in the headline. - Have an action word, like a verb. - Either directly state “you” or “imply you”. Meaning, you’re talkign to the person reading the headline. E.g. Guaranteed to increase your organic traffic". The promise is that it’s *guaranteed to increase traffic*. The action, verb, is *increase* and there’s a you. Here it’s implied. - You rarely should be talking about your app. - Have a visual element either an image or short vide to illustrate your product. - Highlight 3-9 benefits of your product - Social proof if you have it. Testimonials, press logos, vanity metrics. - Optional features. What features set your product apart? - Clear navigation. Four or fewer links in the navigation bar. - Every page needs to have a clear call to action (not scroll to the top of the page) - Limit links and buttons to reduce decisions visitors have to make. - Footer links are a great place to put extra links. --- [View this page on GitHub](https://github.com/jacebenson/jace.pro/tree/main/./src/posts/2024/2024-09-21-10-elements-of-a-great-landing-page.md). [10 Elements of a great landing page](https://jace.pro/blog/10-elements-of-a-great-landing-page/) [Jace Benson](https://jace.pro) ![Jace Benson](https://jace.pro/icon-512x512.png) --- *This content is from Jace Benson's ServiceNow and tech blog at jace.pro* *Original post: https://jace.pro/blog/10-elements-of-a-great-landing-page/*