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original_url: "https://jace.pro/blog/servicenow-keeps-buying-things/"
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ServiceNow keeps buying things# ServiceNow keeps buying things

August 13, 2021 [servicenow ](/tags/servicenow/)[acquisitions](/tags/acquisitions/)

  Enable AI AnimationDateCompanyBlurbPlatform FeatureFounders2025-04-03[Logik.ai](https://www.businesswire.com/news/home/20250403689918/en/ServiceNow-to-Boost-CRM-Offering-With-Acquisition-of-Logik.ais-Best-in-class-AI-powered-CPQ-Solution)AI powered Configure, Price, Quote
(not disclosed)CRM[Christopher Shutts CEO](https://www.linkedin.com/in/christopher-shutts-0622237/)
[Fazal Gupta Product](https://www.linkedin.com/in/fazalgupta/)
[Richard Jones SVP](https://www.linkedin.com/in/r1chardj0nes/)2025-03-10[Moveworks](https://techcrunch.com/2025/03/10/servicenow-buys-moveworks-for-2-85b-to-grow-its-ai-portfolio/)AI powered Chatbot
($2.85B)NowAssist[Bhavin Shah CEO](https://www.linkedin.com/in/bhavinnicholasshah/)
[Vaibhav Nivargi CTO](https://www.linkedin.com/in/vnivargi/)
[Varun Singh President](https://www.linkedin.com/in/vsingh3/)
[Jiang Chen CTO](https://www.linkedin.com/in/criver/)2025-02-26[Quality360](https://www.crn.com/news/channel-news/2025/servicenow-acquires-quality-360-manufacturing-tech-from-elite-partner-advania)AI Root Cause Analysis
(not disclosed)MCO - After market Quailty[Elliot West Architect](https://www.linkedin.com/search/results/people/?keywords=elliot%20west%20advania) of Advania (company)2025-01-17[CueIn](https://www.crn.com/news/channel-news/2025/servicenow-plans-cuein-acquisition-to-expand-agentic-ai-roadmap)Agentic AI
(not disclosed)NowAssist[Mayukh Bhaowal CEO](https://www.linkedin.com/in/mayukhbhaowal/)
[Vignesh Ganapathy Sr. Dir](https://www.linkedin.com/in/vigneshganapathy/)2024-07-24[Raytion](https://www.crn.com/news/channel-news/2024/servicenow-acquires-raytion-for-genai-powered-multi-site-search)Gen-AI Multi-Site Search
(not disclosed)NowAssist/AI Search[Valentin Richter CEO](https://www.linkedin.com/search/results/people/?keywords=Valentin%20Richter%20servicenow)2024-05-18[4Industry](https://www.computerweekly.com/news/366574463/ServiceNow-acquires-4Industry-EY-Smart-to-boost-smart-industry)Operational Technology
(not disclosed)[Luc Raeskin CEO](https://www.linkedin.com/in/lucraeskin/)2023-12-19[UltimateSuite](https://techcrunch.com/2023/12/18/servicenow-dives-deeper-into-task-mining-with-latest-acquisition/)Task Mining
(not disclosed)Process Mining[Robert Samanek CEO](https://www.linkedin.com/in/robertsamanek000/)2023-05-15[G2K](https://www.crn.com/news/managed-services/servicenow-to-acquire-g2k-in-workflow-ai-play)AI Powered Platform
($500M)NowAssist[Karsten Neugebauer CEO](https://www.linkedin.com/in/karsten-neugebauer-9767aab7/)
[Omar El Gohary CTO](https://www.linkedin.com/in/omar-el-gohary-431143b3/)2022-10-05[Era](https://www.businesswire.com/news/home/20221005005278/en/ServiceNow-to-Acquire-Observability-Innovator-Era-Software-Helping-Businesses-Turn-Data-Driven-Insights-into-Action)unified observability
(not disclosed)[Todd Persen CEO](https://www.linkedin.com/in/toddpersen/)2021-08-11[Mapwize](https://www.zdnet.com/article/servicenow-acquires-mapwize-aims-to-add-indoor-mapping-to-now-platform/)Indoor Mapping
(not disclosed)Workspace Service Delivery/Map[Mederic Morel CEO](https://www.linkedin.com/in/mederic/)2021-08-08[Swarm64](https://www.zdnet.com/article/servicenow-acquires-database-performance-company-swarm64/#ftag=RSSbaffb68)PostgrSQL platform
(not disclosed)RaptorDB[Alfonso Martinez Co-Founder](https://www.linkedin.com/in/alfonso-martinez-de-la-torre/)
[Eivind Liland CEO/CTO](https://www.linkedin.com/in/eivlil01/)
[Thomas Richter CEO/CTO](https://www.linkedin.com/in/thomas-d-richter/)2021-05-10[LightStep](https://www.informationweek.com/strategic-cio/servicenow-s-acquisition-spree-adds-observability)Observability
(not disclosed)[Ben Cronin Co-Founder](https://www.linkedin.com/in/bcronin/)
[Daniel Spoonhower Co-Founder](https://www.linkedin.com/in/spoons/)2021-03-23[Intellibot](https://www.zdnet.com/article/servicenow-acquires-hyderabad-based-rpa-company-intellibot/)Robotic Process Auto
(not disclosed)RPA[Alekh Barli CEO](https://www.linkedin.com/in/raghualekh/)
[Srikanth Vemulapalli CTO](https://www.linkedin.com/in/srikanthvemulapalli/)
[Kushang Moorthy COO](https://www.linkedin.com/in/kushang-moorthy-3515b717/)2020-11-30[Element AI](https://www.zdnet.com/article/servicenow-acquires-artificial-intelligence-startup-element-ai/)AI Talent
($230M)BigCode[Yoshua Bengio Co-Founder](https://www.linkedin.com/in/yoshuabengio/)
[Anne Martel Co-Founder SVP](https://www.linkedin.com/in/anne-martel-mba-icd-d-041603104/)
[Nicolas Chapados Co-Founder CSO](https://www.linkedin.com/in/nicolaschapados/)
[Philippe Beaudoin Co-Founder SVP](https://www.linkedin.com/in/beaudoin/)2020-07-01[Sweagle](https://techcrunch.com/2020/06/22/servicenow-to-acquire-belgian-configuration-management-startup-sweagle/)Configuration Data
(not disclosed)[Mark Verstockt CEO](https://www.linkedin.com/in/mark-verstockt-9253a915a/)
[Benny Van de Sompele Co-Founder](https://www.linkedin.com/in/bennyvandesompele/)2020-01-28[Passage AI](https://www.servicenow.com/company/investor-relations/financials/servicenow-to-acquire-passage-ai.html)AI Platform
(not disclosed)[Ravi Raj CEO](https://www.linkedin.com/in/ravinraj/)
[Madhu Mathihalli CTO](https://www.linkedin.com/in/mathihalli/)
[Mitul Tiwari CTO](https://www.linkedin.com/in/mitultiwari/)2020-01-01[Loom Systems](https://www.servicenow.com/company/investor-relations/financials/servicenow-to-acquire-loom-systems.html)AIOps Company
(not disclosed)Machine Learning[Ronny Lehmann CTO](https://www.linkedin.com/in/ronnyle/)
[Gabby Menachem CEO](https://www.linkedin.com/in/gabby-menachem-a28b16109/)
[Dror Mann VP Products](https://www.linkedin.com/in/manndror/)2019-11-08[Fairchild](https://continuityinsights.com/servicenow-to-acquire-fairchild-resiliency-systems/)GRC + IRM
(not disclosed)Business Continuity Mangement[Aaron Callaway CEO](https://www.linkedin.com/in/aaron-callaway-a701a06/)2019-10-23[Attivio](https://blogs.servicenow.com/2019/servicenow-acquires-attivio-cognitive-search-platform.html)Cognitive Search
(not disclosed)AI Search[Ali Riaz CEO](https://www.linkedin.com/in/aliriaz/)
[Sid Probstein CTO](https://www.linkedin.com/in/sidprobstein/)
[Will Johnson CTO](https://www.linkedin.com/in/willjohnson/)2019-05-01[Appsee](https://techcrunch.com/2019/05/13/servicenow-acquihires-mobile-analytics-startup-appsee/)In-App Mobile Analytics
(not disclosed)Mobile Analytics[Zahi Boussiba CEO](https://www.linkedin.com/in/zahib/)
[Yoni Douek CTO](https://www.linkedin.com/in/yonidouek/)2018-10-01[FriendlyData](https://www.zdnet.com/article/servicenow-acquires-friendlydata-for-natural-language-interfaces/)Natural Language Understa
nding (?$10M)Natural Language Understanding[Alex Zaytsav CTO](https://www.linkedin.com/in/alexzaytsav/)
[Alexey Zenovich Co-Founder](https://www.linkedin.com/in/alexeyzenovich/)
[Michael Rumiantsau CEO](https://www.linkedin.com/in/rubyway/)2018-05-03[Parlo](https://www.zdnet.com/article/servicenow-buys-ai-startup-parlo/)AI Natural Language
(not disclosed)Natural Language Understanding[Murali Subbarao CEO](https://www.linkedin.com/in/muralisubbarao/)2018-04-01[VendorHawk](https://www.zdnet.com/article/servicenow-beats-estimates-acquires-vendorhawk/)Software Asset Mgmt
($25M)SAM Pro[Ben Stephens Co-Founder](https://www.linkedin.com/in/benkstephens/)
[Brian Geihsler CTO](https://www.linkedin.com/in/briangeihsler/)
[Patrick Lowndes CEO](https://www.linkedin.com/in/patricklowndes/)2017-10-25[SkyGiraffe](https://www.zdnet.com/article/servicenow-buys-mobile-platform-startup-skygiraffe/)Mobile Development
(not disclosed)Mobile Studio[Boaz Hecht CEO](https://www.linkedin.com/in/boazhecht/)
[Itay Braun CTO](https://www.linkedin.com/in/itay-braun/)2017-10-01[Telepathy](https://www.zdnet.com/article/servicenow-acquires-telepathy-a-ux-ui-consulting-company-that-has-worked-with-quip-new-relic/)design firm
($5M)[Takahito (Taka) Iguchi CEO](https://www.linkedin.com/in/takahitoiguchi/)2017-05-17[Qlue Inc](https://www.zdnet.com/article/servicenow-buys-qlue-invests-in-buildonme-in-chatbot-expansion/)AI powered Virtual Agents
(not disclosed)Virtual Agent[Rahim Yaseen CTO](https://www.linkedin.com/in/rahim-yaseen-ba66a9/)2017-01-18[DxContinuum](https://www.zdnet.com/article/servicenow-buys-dxcontinuum-to-boost-enterprise-automation-services/)Intelligent Automation
(not disclosed)Machine Learning[Baskar Jayaraman CTO](https://www.linkedin.com/in/baskarjayaraman/)
[Debu Chatterjee CEO](https://www.linkedin.com/in/debuchatterjee/)
[Kannan Govindarajan VP Product](https://www.linkedin.com/in/govindarajankannan/)2016-06-01[BrightPoint](https://fortune.com/2016/06/01/servicenow-security-software-brightpoint/)Security Analtyics
(not disclosed)[Robert Laikin CEO](https://www.linkedin.com/in/robert-laikin-267b6b60/)2016-04-05[ITapp](https://www.zdnet.com/article/servicenow-acquires-cloud-management-startup-itapp/)Cloud Management
(not disclosed)Cloud Management[Andrew Tahvildary](https://www.linkedin.com/in/tahvildary/), [Brajesh Goyal CEO](https://www.linkedin.com/in/brajeshgoyal/)
[Brian Krug Founder](https://www.linkedin.com/in/krugone/)
[Giri Padmanabh CTO](https://www.linkedin.com/in/giridhar-padmanabh/)2015-02-25[Interis](https://itbrief.co.nz/story/servicenow-acquires-intreis-launches-new-grc-offering)GRC Consultancy
(not disclosed)Unified Compliance Framework2014-07-09[Neebula Systems](https://en.globes.co.il/en/article-servicenow-acquires-neebula-systems-for-100m-1000953148)Service Availability
($100M)ServiceWatch[Yuval Cohen CEO](https://www.linkedin.com/in/yuval-cohen-55b89/)
[Ariel Gordon CTO](https://www.linkedin.com/in/arielgordon/)
[Shai Mohaban CTO](https://www.linkedin.com/in/shaimo/)2013-07-09[Mirror42](https://xconomy.com/san-diego/2013/07/09/servicenow-acquires-dutch-provider-of-performance-analytics-software/)Business Intelligence
(not disclosed)Performance Analytics[Karel van der Poel CEO](https://www.linkedin.com/in/karelvanderpoel/)Thanks Allen, and Tommy LaMonte for helping me filling in these details!

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[ServiceNow keeps buying things](https://jace.pro/blog/servicenow-keeps-buying-things/) [Jace Benson](https://jace.pro) ![Jace Benson](https://jace.pro/icon-512x512.png)

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*This content is from Jace Benson's ServiceNow and tech blog at jace.pro*
*Original post: https://jace.pro/blog/servicenow-keeps-buying-things/*